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Being a mom, i’ve always found myself searching for ways to raise my kids into powerful and confident individuals, and that always included searching for the trendiest and most unique fashion available! This triggered me to launch Philia Apparel, providing utmost comfort and beauty to kids’ fashion. Once a parent, always a parent! Let us help make your kids’ lives a little more colourful!

In today’s world of competing industries, attitude accounts for more growth than aptitude; and confidence begins with attire and posture. What follows is the will to learn and the will to grow, and the first step in learning, is how one portrays oneself. Confidence through comfort, color and charisma is what I wish to deliver through Philia Apparel, to customers who are willing to take the correct step in grooming their children.

Being from a generation that values self expression and confidence in oneself, I believe that each child is born with the enthusiasm to build something new.Clothes bring a sense of character and conviction, and we aim for each child to fit into their best selves.